Includes bibliographical references and index.

Generation Z in Asia: a research agenda / Elodie Gentina -- Generation Z in China: implications for global brands / Zhiyong Yang, Ying Wang, and Jiyoung Hwang -- Generation Z in Hong Kong: simple while multi-tasking / Melannie Zhan -- Generation Z in Japan: Raised in Anxiety Mototaka Sakashita -- Generation Z in Taiwan: low salaries, little happiness and a social-media world in the mix / Ryan Brading -- Generation Z in India: Digital natives and makers of change / Shaheema Hameed and Meera Mathur -- Generation Z in Pakistan: trends and managerial implications / Ahmad Jamal -- Generation Z in Indonesia: the self-driven digital / Zahrotur Rusyda Hinduan, Adilla Anggreani and Muhamad Irfan Agia -- Generation Z in Vietnam: the quest for authenticity / Linh Hoang Nguyen and Hoa Phuong Nguyen -- Generation Z in Malaysia: the five "E" generation (Electronically-engaged, educated, entrepreneurial, empowered, and environmentally-conscious) / Fandy Tjiptono, Ghazala Khan, Ewe Soo Yeong and Vimala Kunchamboo -- Generation Z in Turkey: a generation with high hopes and big fears / Berna Tarı-Kasnakoğlu, Meltem Türe and Yunus Kalender -- Generation Z in the United Arab Emirates: a smart-tech driven iGeneration / Nisreen Ameen and Amitabh Anand -- Generation Z in Asia: patterns and predictions / Emma Parry.

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