Catálogo Qualitative research : good decision making through understanding people, cultures and markets / Sheila Keegan
Tipo de material:
TextoIdioma: Inglés Series Market Research in PracticeLondon : Kogan Page, 2009Descripción: xii, 260 pISBN: 9780749454647Tema(s): INVESTIGACIONES CUALITATIVAS | MERCADEO -- INVESTIGACIONESClasificación CDD: 658.83
Contenidos parciales:
Market research. the big picture. The nature of qualitative research. Research issues that call for qualitative methods. Improving interviewing (and other) skills. Projective techniques. Consumer input to idea generations and development. Designing a qualitative reseach project. Communicating qualitative research outcomes. Multi-country qualitative studies.
| Tipo de ítem | Biblioteca actual | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libros General
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Biblioteca General Primer Piso - Sala General | 658.83 K262Q (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible (Acceso Disponible) | 39983002211493 |
Includes bibliographical references and index.
Market research. the big picture. The nature of qualitative research. Research issues that call for qualitative methods. Improving interviewing (and other) skills. Projective techniques. Consumer input to idea generations and development. Designing a qualitative reseach project. Communicating qualitative research outcomes. Multi-country qualitative studies.
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