The SAGE Handbook of public opinion research / edited by Wolfgang Donsbach and Michael W. Traugott

Colaborador(es): Donsbach, Wolfgang [ed.] | Traugott, Michael W [ed.]Tipo de material: TextoTextoIdioma: Inglés California : Sage Publication, 2012Descripción: xx, 618 p. : il, cuadros, tablas ; 25 cmISBN: 9781412911771Tema(s): Opinión pública -- HISTORIA | Opinión pública -- METODOLOGIAClasificación CDD: 303.38
Contenidos:
Historia philosophy of public opinion and public opinion research. The nature of public opinion. The development of public opinion research. Theories of public opinion formation and change: Formation of opinion. Methodology: the design of surveys. Measurement of public opinion. The social and political environment of public opinion research: The status of public opinion research. Uses and efects of public opinion reserarch. Special fields of application.
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Includes bibliographical references and index.

Historia philosophy of public opinion and public opinion research. The nature of public opinion. The development of public opinion research. Theories of public opinion formation and change: Formation of opinion. Methodology: the design of surveys. Measurement of public opinion. The social and political environment of public opinion research: The status of public opinion research. Uses and efects of public opinion reserarch. Special fields of application.

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