Includes index.

Vlogging parlance: strategic talking in beauty vlogs / Sophie Bishop -- Facebook and unintentional celebrification / Angela M. Cirucci -- Musical.ly and microcelebrity among girls / Burcu Simsek, Crystal Abidin and Megan Lindsay Brow -- Being red online: the craft of popularity on chinese social media platforms / Ge Zhang and Gabriele de Seta -- Origin stories: an ethnographic account of researching microcelebrity / Crystal Abidin -- Fame labour: a critical autoethnography of australian digital influencers / Jonathan Mavroudi -- Net idols and beauty bloggers' negotiations of race, commerce, and cultural customs: emergent microcelebrity genres in Thailand / Vimviriya Limkangvanmongkol and Crystal Abidin -- Catarina, a Virgin for auction: microcelebrity in Brazilian media / Ligia Lana -- The rise of belle from tumblr / Megan Lindsay Brown and Hanna Phifer -- Transparency and authenticity through transgressive microcelebrity performance: The Qandeel Baloch case / Fatima Aziz -- It's just a joke! the payoffs and perils of microcelebrity in India / Rukmini Pande -- The algorithmic celebrity: the future of internet fame and microcelebrity studies / Alice E. Marwick.

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