Tourism planning and destination marketing [e-book].
Tipo de material: TextoBingley : Emerald Publishing Limited, 2019Edición: Edited by Mark Anthony CamilleriDescripción: 1 recurso electrónico (xx, 271 pages) Tipo de medio: computer Tipo de portador: online resourceISBN: 9781787562912 (ebook); 9781787562936 (epub)Tema(s): Turismo cultural -- Libros electrónicos | Turismo -- Mercadeo de productos de marca -- Libros electrónicos | Turismo -- Planificación -- Libros electrónicosClasificación CDD: LE338 Recursos en línea: Acceso en líneaTipo de ítem | Biblioteca actual | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Material para consulta a través de Internet | Biblioteca General Libros electrónicos | 338.4791 23 (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible (Acceso Disponible) | 274059-1001 |
Includes index.
The planning and development of the tourism product / Mark Anthony Camilleri -- The creation and delivery of experiential value in hospitatlity / Martina G. Gallarza, Nerea de Diego-Velasco -- Plog's model of personality-based psychographic traits in tourism: a review of empirical research / Oliver Cruz-Milán -- Coopetition for destination marketing: the scope of forging relationships with competitors / Rauno Rusko -- The residents' attitudes towards incoming tourism in Punta Del Este, Uruguay / José Ramón Cardona, Daniel Álvarez Bassi, Maria Dolores Sánchez-Fernández -- Marketing sustainable tourism: principles and practice / Danielle Eiseman -- Enriching cultural experiences from rural tourism: case studies from Japan / Soniya Billore -- The internet-based marketing of ecotourism: are ecotourists really getting what they want? / Marta Massi, Alessandro De Nisco -- The 'phygital' tourist experience: the use of augmented and virtual reality in destination marketing / Larissa Neuburger, Julia Beck, Roman egger -- Organizing festivals, events and activities for destination marketing / Antonio Botti, Antonella Monda, Massimiliano Vesci -- The strategic management of events for destination marketing / Antonella Capriello -- The use of smart tourism systems to improve the destination's appeal: A case study from Caserta in Italy / Clara Bassano, Maria Cristina Piertronudo, Paolo Piciocchi.
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