Marketing places and spaces [e-book].
Tipo de material: TextoSeries Advances in culture, tourism and hospitality research ; 10Bingley : Emerald, 2015Edición: Edited by Antónia Correia, Juergen Gnoth, Alan Fyall [y otros]Descripción: 1 recurso electrónico (xv, 326 pages)ISBN: 9781784419394 (ebook)Tema(s): Hospitalidad -- Libros electrónicos | Mercadeo turístico -- Libros electrónicos | Turismo sostenible -- Libros electrónicos | Turismo -- Libros electrónicosClasificación CDD: LE338 Recursos en línea: Acceso en líneaTipo de ítem | Biblioteca actual | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
---|---|---|---|---|---|---|
Libro Electrónico | Biblioteca General Libros electrónicos | LE338 M345 2015 (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible (Acceso Disponible) | 274514-1001 |
Local students' perceptions of spaces for tourists and locals in a shopping district : photo-based research / Taketo Naoi ... [et al.] -- Residents' perceptions of mountain destinations / Carla Silva, Elisabeth Kastenholz, José Abrantes -- Attitudes of successors in dairy farms toward educational tourism in Japan / Yasuo Ohe -- Residents' perceptions of the impact of ship tourism and their preferences for different types of tourism / Giacomo Del Chiappa, Giuseppe Melis -- Wedding-based tourism development : insights from an Italian context / Giacomo Del Chiappa, Fulvio Fortezza -- Conceptualizing the value co-creation challenge for tourist destinations : a supply-side perspective / Giuseppe Melis, Scott McCabe, Giacomo Del Chiappa -- The emotional attachment built through the attitudes and managerial approach to place marketing and branding "The golden city of Kremnica, Slovakia" / Marica Mazurek -- Hospitality servicescapes seen by visually impaired travelers / Alma Raissova -- Determinants of tourism destination competitiveness : an SEM approach / Cristina Estevão., João Ferreira, Sara Nunes -- Events as a differentiation strategy for tourist destinations : the case of Allgarve / Inés Miranda, Nuno Gustavo, Eugénia Castela -- From tourism space to a unique tourism place through a conceptual approach to building a competitive advantage / Kamila Borsekova, Anna Vanová, Katarína Petríková -- Achieving consistency in destination personalities : a tripartite personality congruity theory focused on industry professionals / Veronica I.K. Lam,Leonardo (Don) A.N. Dioko -- Marketing to children in tourism industry : descriptive analysis of kid-friendly hotels' practices In Turkey / Cagil Hale Ozel -- The influence of slow city in the context of sustainable destination marketing / Yesim Cosar, Alp Timur, Metin Kozak -- Customer communication facilities with tourism : a comparison between German and Japanese automobile companies / Yosuke Endo,Yohei Kurata -- Tourist spaces and tourism policy in Spain and Portugal / Fernando Almeida, Rafael Cortés, Antonia Balbuena -- Analyzing seasonal differences in a destination's tourist market : the case of Minho / Elisabeth Kastenholz, António Lopes de Almeida -- Modelling ferry passenger numbers : implications for destination management / Carl H. Marcussen -- Yielding tourists' preferences / Jaime Serra, Antónia Correia, Paulo M.M. Rodrigues -- Lake-destination image attributes : content analysis of text and pictures / Ana Isabel Rodrigues ... [et al.] -- How do tourists turn space into place? A conceptualisation for sustainable place marketing / Juergen Gnoth.
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