TY  - BOOK
AU  - Whatmough,Danny
TI  - Digital PR
T2  - PRCA practice guides
SN  - 9781787566194 (ebook)
U1  - LE659 23
PY  - 2019///
CY  - Bingley
PB  - Emerald Publishing Limited, 
KW  - Comunicaciones digitales
KW  - Libros electrónicos
KW  - Relaciones públicas por internet
KW  - Relaciones públicas
N1  - Includes bibliographical references and index; Data -- The digital PR ecosystem -- Media relations -- Social media -- Digital content and creativity -- Influencers -- Digital marketing -- Paid media -- Corporate and B2B -- Reporting and measurement -- Emerging technology -- Building a future-proofed PR team -- Further reading
UR  - https://basesbiblioteca.uexternado.edu.co/login?url=https://www.emerald.com/insight/publication/doi/10.1108/9781787566194
ER  -