TY  - BOOK
AU  - Brennecke, Reinhard
AU  - Weber, Erika
TI  - Public relations a key to success: a training manual on the PR work of organizations and associations 
U1  - 659.2 
PY  - 2002///
CY  - Bonn
PB  - MUP, Friedrich Ebert Stiftung, 
KW  - DISEÑO EN COMUNICACION
KW  - Relaciones públicas
N1  - The professional design of communication materials: the concept, the logo, spacing, paper and format, the design of the postcard. Street activities: the poster. The home page. Mailings: what is mailing?. How to support campaigns by telephone. Co-operating with journalists: three types of interview partner. Further journalistic forms of presentation. The press conference: how to organize a press conference, when to organize a press conference
ER  -