Incluye bibliografías e índice.

Private labels : what drives them forward / Richard Herbert -- The business model for manufacturers' brands / Dick Bell -- Bargaining between retailers and their suppliers / John Thanassoulis & Howard Smith --Market power in consumer goods industries / Robert L Steiner -- Private labels and branded goods: consumers' "horrors" and "heroes" / Paul W Dobson & Ratula Chakraborty -- Private Labels and Article 82 / Andres Font Galarza -- Private labels, dual distribution and vertical restraints: an analysis of the competitive effects / David Gilo -- The vertical/horizontal dichotomy in competition law: some reflections with regard to dual distribution and private labels / Ioannis Lianos -- Retailer and private labels: asymmetry of information, in-store competition and the control of shelf space / Pieter Kuipers -- Misleading packaging, copycats and look-alikes: an unfair commercial practice? / Ulf Bernitz -- Private labels, product variety, and price competition - lessons from the German grocery sector / Rainer Olbrich, Gundula Grewe & Ruth Orenstrat -- Advertising, promotional campaigns and private labels / Ariel Ezrachi & Jonathan Reynolds -- Retail consolidation: the implications of mergers and buying alliances / John Ratliff - Retail competition - the use of ex-ante and ex-post remedies / Alistair Gorrie -- United States competition law policy : the private label experience / Jeffrey Schmidt & Terry Calvani -- The ?consumer welfare? standard as a form of substantive protection for consumers under European competition law / Philip Marsden & Peter Whelan -- Welfare objective and enforcement standard in competition law / Renato Nazzini.

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