Catálogo Developing a market orientation / editor Rohit Deshpande.
Tipo de material:
TextoIdioma: Inglés Series Marketing Science InstituteThousand Oaks, Calif. : Sage Publications, 1999Descripción: vii, 320 p. : ill. ; 24 cmISBN: 0761916938 (pbk)Tema(s): Cultura corporativa | Investigación de mercados | ORGANIZACION | SERVICIO AL CLIENTEClasificación CDD: 658.83 Recursos en línea: Haga clic para acceso en línea
Contenidos:
Market orientation: the construct, research propositions, and managerial implications The effect of market orientation on business profitability. Corporate culture, customer orientation, and innovativeness in japanese firms: a quadrad analysis. Market orientation: antecedents and consequences. Market orientation, perfomance, and the moderating influence of competitive environment.
| Tipo de ítem | Biblioteca actual | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libros General
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Biblioteca General Primer Piso - Sala General | 658.83 D489 (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible (Acceso Disponible) | 39983002223748 |
Papers originally published as Marketing Science Institute working papers.
Includes bibliographical references and indexes.
Incluye bibliografía
Market orientation: the construct, research propositions, and managerial implications The effect of market orientation on business profitability. Corporate culture, customer orientation, and innovativeness in japanese firms: a quadrad analysis. Market orientation: antecedents and consequences. Market orientation, perfomance, and the moderating influence of competitive environment.
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