Includes bibliographical references and index.

A new bridge from text to mind: cognitive literary approaches to advertising -- Exploring the country of origin effect: a qualitative analysis of Turkish consumption practices -- The influence of bad credit on consumers' identities -- Showrooming and the small retailer -- Subalterns approach to chain supermarketization: modern grocery retailers versus independent small grocers -- Customer experience research with mobile ethnography: a case study of the alpine destination Serfaus-Fiss-Ladis -- Alleviating survivor loneliness: the value of expressive gift systems in peer-to-peer online patient survivor networks -- Price: meanings and significance -- Convenience orientation in the 21st century: qualitative insights from interviews with consumers and marketing professionals -- Being present: toward a better understanding of customer experiences -- Purse parties: a phenomenology of in-home counterfeit luxury events.

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