Includes bibliographical references and index.

From bazaars to digital environment: short history of marketing in Turkish context / Eda Aylin Genc and Metehan Igneci -- Business ethics, marketing ethics, consumer ethics, sustainable consumption and corporate social responsibility in Turkey / Hande Begum Bumin Doyduk -- The sharing economy in Turkey: a marketing perspective / Elif Yelseli Sisecam, Huseyin Sami Karaca and OEzlem Hesapci -- Analysis of the Turkish market research industry the changing role of the researcher / OEzgecan Karanci -- A review of factors affecting Turkish consumer behavior / I. Taylan Doertyol, Aysen Coskun and Olgun Kitapci -- Consumer-brand relationships in Turkey / Ezgi Merdin-Uygur, Umut Kubat and Zeynep Gurhan-Canli -- Competitive dynamics in Turkey / Muhterem Sebnem Ensari -- Place marketing in Turkey / Can Uslay, Mesut Cicek -- Experience consumption in Turkey / Ezgi Merdin-Uygur -- The birth of Omni-channel marketing and new dynamics of consumers' approach to retail channels / Selen OEzturk and Abdullah Okumus -- IMC: Integrated Marketing Communication / Elif Yurdakul and Asli Bozdag Karaman -- Is advertisement really dead? a case study of Filli Boya / Cigdem Basfirinci and Gulcan Sener -- Word of mouth marketing / Renan Tavukcuoglu and Tavsiye Evi -- A survey of marketing management for videogames industry In Turkey / Sercan Sengun -- Marketing is in cooperation with technology to form new directives in consumer life / M. OEzgur Gungoer -- When delights turn bitter: consumer resistance in Turkey / Melike Demirbag-Kaplan -- The mystique of luxury products / Meltem Kiygi-Calli.

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