Includes index.

Consumer culture fairy tales / Domen Bajde, Dannie Kjeldgaard and Russell W. Belk -- Part I. Objects and their doings -- Love and locks : consumers making pilgrimages and performing love rituals / Stéphane Borraz -- The life and death of Anthony Barbie : a consumer culture tale of lovers, butlers, and crashers / Luciana Walther -- "When you dog matches your decor" : object agency of living and non-living entities in home assemblage / Henna Syrjälä and Anu Norrgrann -- "I'm only a guardian of these objects" : vintage traders, curatorial consumption and the meaning(s) of objects / Omar Khaled Abdelrahman, Emma Banister and Daniel Hampson -- Part II. Glocalization -- Story of cool : journey from the West to emerging Arab countries / Hela Zouaoui and Fatma Smaoui -- Ethnic identification : capital and distinction among second-generation British Indians / Ahuja Pradhan, Hayley Cocker and Margaret K. Hogg -- Cognitive polyphasia, cultural legitimacy and behavior change : the case of the illicit alcohol market in Kenya / Virginia N. Mwangi, Hayley L. Cocker and Maria G. Piacentini -- Part III. Constituting markets -- Magic towns : creating the consumer fetish in market research test sites / Stefan Schwarzkopf -- Humanizing market relationships : the DIY extended family / Lydia Ottlewski, Johanna F. Gollnhofer and John W. Schouten -- Patriotism as creative (counter-)conduct of Russian fashion designers / Olga Gurova -- Culinary communication practices : the role of retail spaces in producing field-specific cultural capital / Cristina Galalae, Julie Emontspool and Omid Omidvar -- Part IV. Quoth the raven -- Duck, it's a raven! : writing stirring stories with Anderson's sinister shadow / Stephen Brown.

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