Includes bibliographical references and index.

Love wins: a love lens approach to cultivation of organization stakeholder relationships / Mark Badham -- Values-based communications: a new impulse to communication effectiveness / Erik J. Kostelijk -- Outside-in- versus inside-out-content. introducing a new approach on the origins of contents in strategic communication / Olaf Hoffjann -- Quantifying organizational trust on twitter: a communication perspective / Alla Kushniryk, Stanislav Orlov and Natalie Doyle Oldfield -- Internal communication and employee engagement as the key prerequisites of happiness / Lalić Danijela, Milić Bojana, and Stanković Jelena -- Communicative leadership on internal social media - a way to employee Engagement / Vibeke Thois Madsen -- Employees as corporate ambassadors: towards a framework for analyzing the role of co-workers speaking for their organization / Jana Brockhaus, Laura Dicke, Patricia Hauck, and Sophia Charlotte Volk -- The pursuit of happiness in pr: joy, satisfaction & motivation during working as communication manager on purposeful cases / Lars Rademacher and Kathrin Stürmer -- The dancing CEO: perspectives on the leader: performer, chief happiness officer or seducer / Finn Frandsen and Winni Johansen -- Incorporating cultural diversity, nation building and social cohesion when teaching communication and relationship management / Magrita N Wiggill and Gerrit van der Waldt -- Using education as a strategic communication tool: a case study of raising financial literacy and voluntary pension fund promotion / Lučić Andrea, Barbić Dajana, and Bojčeta Markoja Dijana -- Health professional's communication competences decide patient's health: proposal of a communication model / Cristina Vaz de Almeida and Célia Belim.

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