Includes index.

How strategic communication facilitates the internationalisation of firms: a situational framework / Jule Keller-Bacher and Ansgar Zerfass -- When data is the issue: re-conceptualizing public relations for the platform economy / Sine Norholm Just and Rasmus Kjaergaard Rasmussen -- Entrancing ourselves with youtube: emotion-producing practices amplify the impact of branded video / Gregory De Blasio, Komala Mazerant and Brad Scharlott -- Engaging millennials in the energy transition / Renate Dam, Wim J.L. Elving and Roel van Veen -- The new "cat" of the Internet: China's panda diplomacy on Twitter / Zhao Alexandre Huang and Rui Wang -- The visual turn: corporate identity as an alternative public relations tool / Alexandra Craciun -- Beyond organizational centricity in strategic communication: lessons learned from organized religion / Markus Wiesenberg -- "We don't need pr yet": challenging misconceptions of public relations in the startup Community / Sarah VanSlette -- How do public relations practitioners build social capital? / Paul Willis and Andy Green -- The big idea of employees as strategic communicators in public relation / Vibeke Thois Madsen and Joost Verhoeven -- Four news media roles shaping agenda-building processes / Mark Badham -- Information, misinformation, disinformation: the role of communication professionals in liquid modernity / Mafalda Eiro-Gomes and Vanessa Moreira.

2