Includes bibliographical references and index.

Business knowledge as limited success factor for communication managers: results of a survey in the German-speaking context / Holger Sievert, Lars Rademacher, Anna Weber -- Public relations: economics vs. communication science - effects of education on the practice in Austrian non-profit organisations / Astrid Spatzier -- Communication and management: an obvious relationship? the BA curricula in communication management in Flanders / Anne-Marie Cotton, Els van Betsbrugge -- Silo thinking is out, fortress invaded: running a communication program at a business school / Anne Kankaaranta, Leena Louhiala-Salminen -- Communication courses in MBA programmes: an analysis of curricula of business schools in the United States and Europe / Ralf Spiller, Stefan Weinacht, Andreas Köhler -- Bulwark of the company or advocate of stakeholders? public relations strategies between influencing and consulting / Olaf Hoffjann, Philine Hachmeister -- Communicating the leadership status of organisations: a cross-national study in 10 European countries / Ansgar Zerfass, Markus Wiesenberg -- Communication professionals and organisational decision-making: a Finnish study of practitioner roles / Markus Mykkänen -- Putting communication and soft tools into managerial scoring scope: hurdles and opportunities for combining communication and managerial insights (KPIS) / Ton Baetens, Jan Maessen -- Creating shared value through communication: a case study analysis of Barilla / Emanuele Invernizzi, Stefania Romenti, Grazia Murtarelli -- Exploring the magic of mentoring: career planning for the public relations profession / Ralph Tench, Lucy Laville, Juliane Kiesenbauer -- Change communication: emerging perspectives for organisations and practitioners / Ivana Crestani -- Dialogue for strategic decision-making processes: an idea model / Elena Gutiérrez-García, Mónica Recalde -- Corporate communication in SMEs: unveiling an ignored field of practice / Ansgar Zerfass, Luisa Winkler.

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