Joy [e-book] : using strategic communication to improve well-being and organizational success.
Tipo de material: TextoSeries Advances in public relations and communication management ; 5Bingley : Emerald Publishing Limited, 2021Edición: Edited by Ana Tkalac Vercic, Ralph Tench and Sabine EinwillerDescripción: 1 recurso electrónico (256 pages) Tipo de medio: computer Tipo de portador: online resourceISBN: 9781800432406 (ebook); 9781800432420 (epub)Tema(s): Comunicación en los negocios -- Libros electrónicos | Comunicación organizacional -- Libros electrónicos | Cultura corporativa -- Libros electrónicos | Relaciones públicas -- Libros electrónicosClasificación CDD: LE658 Recursos en línea: Acceso en líneaTipo de ítem | Biblioteca actual | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libro Electrónico | Biblioteca General Libros electrónicos | LE658 J88 2021 (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible (Acceso Disponible) | 273693-1001 |
Includes bibliographical references and index.
Love wins: a love lens approach to cultivation of organization stakeholder relationships / Mark Badham -- Values-based communications: a new impulse to communication effectiveness / Erik J. Kostelijk -- Outside-in- versus inside-out-content. introducing a new approach on the origins of contents in strategic communication / Olaf Hoffjann -- Quantifying organizational trust on twitter: a communication perspective / Alla Kushniryk, Stanislav Orlov and Natalie Doyle Oldfield -- Internal communication and employee engagement as the key prerequisites of happiness / Lalić Danijela, Milić Bojana, and Stanković Jelena -- Communicative leadership on internal social media - a way to employee Engagement / Vibeke Thois Madsen -- Employees as corporate ambassadors: towards a framework for analyzing the role of co-workers speaking for their organization / Jana Brockhaus, Laura Dicke, Patricia Hauck, and Sophia Charlotte Volk -- The pursuit of happiness in pr: joy, satisfaction & motivation during working as communication manager on purposeful cases / Lars Rademacher and Kathrin Stürmer -- The dancing CEO: perspectives on the leader: performer, chief happiness officer or seducer / Finn Frandsen and Winni Johansen -- Incorporating cultural diversity, nation building and social cohesion when teaching communication and relationship management / Magrita N Wiggill and Gerrit van der Waldt -- Using education as a strategic communication tool: a case study of raising financial literacy and voluntary pension fund promotion / Lučić Andrea, Barbić Dajana, and Bojčeta Markoja Dijana -- Health professional's communication competences decide patient's health: proposal of a communication model / Cristina Vaz de Almeida and Célia Belim.
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