Catálogo New media campaigns and the managed citizen / Philip N. Howard
Tipo de material:
TextoIdioma: Inglés Series Communiication. society, and politicsNew York : Cambridge University Press, 2008Descripción: xvi, 264 p. ; 24 cmISBN: 9780521612272Tema(s): CAMPAÑAS PRESIDENCIALES -- ESTADOS UNIDOS -- INNOVACIONES TECNOLOGICAS | Comunicación en política -- ESTADOS UNIDOS -- INNOVACIONES TECNOLOGICAS | Elecciones -- ESTADOS UNIDOS | INTERNET EN CAMPAÑAS POLITICAS -- ESTADOS UNIDOS | MEDIOS DE COMUNICACION -- ASPECTOS POLITICOST -- ESTADOS UNIDOS | Tecnología de la información -- ASPECTOS POLITICOS -- ESTADOS UNIDOSClasificación CDD: 324.73 Resumen: The political campaign is one of the most important organizations in a democracy, and whether issue- or candidate-specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital technologies that improve reach and fund-raising and at the same time adapts its organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.
| Tipo de ítem | Biblioteca actual | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libros General
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Biblioteca General Segundo Piso - Sala General | 324.73 H848N (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible (Acceso Disponible) | 39983002240383 |
Includes bibliographical references and index.
The political campaign is one of the most important organizations in a democracy, and whether issue- or candidate-specific, it is one of the least understood organizations in contemporary political life. This book is a critical assessment of the role that information technologies have come to play in contemporary campaigns. With evidence from ethnographic immersion, survey data, and social network analysis, Philip Howard examines the evolving act of political campaigning and the changing organization of political campaigns over the last five election cycles, from 1996 to2004. Over this time, both grassroots and elite political campaigns have gone online, built multimedia strategies, and constructed complex relational databases. The contemporary political campaign adopts digital technologies that improve reach and fund-raising and at the same time adapts its organizational behavior. The new system of producing political culture has immense implications for the meaning of citizenship and the basis of representation.
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