Includes bibliographical references and index.

The past, present, and future of media and social movements studies: introduction to the special issue on media and social movements / Deana A. Rohlinger and Jennifer Earl part 1. Media and recruitment into activism. Turning fans into heroes: how the Harry Potter Alliance uses the power of story to facilitate fan activism and bloc recruitment / Jackson Bird and Thomas V. Maher Pathways to contemporary youth protest: the continuing relevance of family friends and school for youth micromobilization / Thomas V. Maher and Jennifer Earl part 2. Media, participation and identity. Twitter as a feminist resource: #YesAllWomen digital platforms and discursive social change / Bernadette Barker-Plummer and David Barker Plummer . Speaking up online: civic identity and expression in the digital age Carrie James and Ashley Lee Part 3. Media and movement organizations. Breaking through and burning out: the contradictory effects of young peoples participation in institutionalized movements / Hava Rachel Gordon Inclusive and exclusive organizational identity and leadership online: the case of the anti-GMO movement / Deana A. Rohlinger and Shawn Gaulden Media use and participant inclusion: influences on efficacy in paid staff youth nonprofit civic organizations / Sarah Gaby.

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