Atmospheric turn in culture and tourism [e-book] : place, design and process impacts on customer behaviour, marketing and branding.
Tipo de material: TextoSeries Advances in culture, tourism and hospitality research ; 16Bingley : Emerald Publishing Limited, 2020Edición: Edited by Michael Volgger and Dieter PfisterDescripción: 1 recurso electrónico (xv, 339 pages) Tipo de medio: computer Tipo de portador: online resourceISBN: 9781838670702 (ebook); 9781838670726 (epub)Tema(s): Hostelería -- Libros electrónicos | Turismo -- Aspectos económicos -- Libros electrónicos | Turismo -- Aspectos sociales -- Libros electrónicosClasificación CDD: LE338 Recursos en línea: Acceso en líneaTipo de ítem | Biblioteca actual | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libro Electrónico | Biblioteca General Libros electrónicos | LE338 A881 2020 (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible (Acceso Disponible) | 273836-1001 |
Includes index.
Philosophy of the atmospheric turn / Thomas Latka -- The concept of atmosphere from a multidisciplinary perspective / Dieter Pfister -- Describing and creating atmospheres / Dieter Pfister -- Architectural governance and the coordination of building culture: An exploratory reflection / Michael Volgger, Harald Pechlaner, Anna Scuttari and Elsa Innerhofer -- Enhancing understanding: the atmospheric dimension of communication as a catalyst for creating deeper human understanding / Thomas Herdin -- Changing atmospheres: on the duration and exploration of urban experiences / Andreas Rauh -- The effects of atmospheres / Rainer Kazig -- Combining brand theory with space and atmosphere theory / Dieter Pfister -- Staging genius loci: atmospheric interventions in tourism destinations / Michael Volgger -- Travel beautifully: the role of aesthetics in experience design / Ksenia Kirillova and Philipp Wassler -- Social aspects of tourism atmosphere and emotional contagion in destinations / Kemal Gurkan Kucukergin and Bekir Bora Dedeoglu -- Atmospheric turn and digitisation as chances for a sustainable destination management / Christian Laesser, Dieter Pfister and Pietro Beritelli -- From flow analysis to shared insight to planning for impact: the development campaign of Altdorf (CH) / Pietro Beritelli -- Does the living space prevent destination development? the Bavarian town of Eichstaett as a space of possibilities / Harald Pechlaner, Daniel Zacher, Elina Gavriljuk and Christian Eckert -- What colour and light do in service atmospherics: a neuro-marketing perspective / Emrah Ozkul, Hakan Boz, Bilsen Bilgili and Erdogan Koc -- In search of underwater atmosphere: A new diving world on artificial reefs / Caglar Bideci and Carl Cater -- Authenticity as a contributor to satisfaction with arts events: the moderating role of involvement / Bilge Aykol, Manolya Aksatan and Ilayda Ipek -- Extending a festival's social atmosphere online: the case of fotografia Europea / Lorenzo Mizzau, Fabrizio Montanari and Marta Massi -- Silence as a moment of luxury: Insights from contemporary travellers visiting churches / Hannele Kauppinen-Raisanen, Helene Cristini and Marie-Nathalie Jauffret -- Capricornia: an atmosphere of "otherness" / Christof Pforr and Michael Volgger -- How advertising eAtmospherics impact consumer behaviour: Evidence from true field experiments in hospitality and tourism / Arch G. Woodside, Pedro Mir Bernal and Bomi Kang.
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