International marketing in the fast changing world [e-book].
Tipo de material: TextoSeries Advances in international marketing ; 26Bingley : Emerald, 2015Edición: Edited by Barbara Stottinger, Bodo B. Schlegelmilch, Shaoming ZouDescripción: 1 recurso electrónico (xvi, 288 pages) : illustrationsISBN: 9781785602320 (ebook)Tema(s): Administración de mercadeo -- Libros electrónicos | Comercio electrónico -- Libros electrónicos | Industria de la moda -- Libros electrónicos | Internacionalización de las empresas -- Libros electrónicos | Mercado de exportación -- Libros electrónicosClasificación CDD: LE658 Recursos en línea: Acceso en líneaTipo de ítem | Biblioteca actual | Signatura | Copia número | Estado | Fecha de vencimiento | Código de barras |
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Libro Electrónico | Biblioteca General Libros electrónicos | LE658 I612 2015 (Navegar estantería(Abre debajo)) | Ej. 1 | Disponible (Acceso Disponible) | 274478-1001 |
Revisiting Uppsala through the lenses of new ventures : a longitudinal study of Norwegian firms / Geir Gripsrud, Auke Hunneman, Carl Arthur Solberg -- Internationalization through e-commerce. The case of multi-brand luxury retailers in the fashion industry / Simone Guercini, Andrea Runfola -- Internationalisation strategies and industry structure / Carl Arthur Solberg, Franc<U+0327>ois Durrieu -- Small-medium sized manufacturers' internationalization through retail store openings abroad : a study of the Italian fashion industry / Simone Guercini, Andrea Runfola -- A taxonomy of export-pricing strategies and their performance in international markets / Katharina Maria Hofer, Lisa Maria Niehoff, Gerhard A. Wührer -- Enhancing organizational performance of international SMEs through inter-firm marketing collaborations / Kayhan Tajeddini, Ulf Elg, Pervez N. Ghauri -- Examining causal relationships among international experience, perceived environmental uncertainty, market entry node, and international performance / Hui Xu ... [et al.] -- International marketing in multinational company subsidiaries in emerging markets : a multi-dimensional approach / Debora Atala Pires ... [et al.] -- The moderating roles of organizational learning and strategic flexibility on marketing strategic change and business performance: evidence from firms in Thailand / Amonrat Thoumrungroje -- Impact of acculturation, consumer affinity, and inverse COO effect on a supplier countrys image from exporting professional services to a host country : a conceptual framework / Roy Toffoli ... [et al.] -- Perceived quality of Asian brands by U.S. consumers : case of cosmetic brand using age as a moderator / Sarah (Song) Southworth, Minjeong Kim -- Global brand attitude, perceived value, consumer affinity, and purchase intentions : a multidimensional view of consumer behavior and global brands / Nayyer Naseem, Swati Verma, Attila Yaprak.
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